IT Chimes Blog

Why is Magento perfect for an eCommerce web portal development project plan?

February 5, 2014

The eCommerce web portals have revolutionized the way people trade across the globe, and this industry is evolving at a much rapid rate than others. Several enterprises are using Magento, an open source eCommerce web application, for their internet-based businesses. This application platform has become popular among developers for its high performance, enterprise-class components and scalability, and this year it is pegged to break new barriers and witness newer innovations. Through this article we will discuss the perks of using Magento to power a successful eCommerce web portal development project plan and its inherent characteristics.

Why Magento based web portals click for eCommerce websites?

eCommerce eb portals have rendered geographical boundaries of sale and purchase trade totally insignificant, on the back of which several small and large scale businesses have thrived even with limited resources. The eCommerce websites have enabled buyers living in remote locations to get their stuff online from both inland and overseas locations, but this explains the widespread acceptance of online commerce as a central concept. Magento was basically developed with eCommerce portals in mind, and has a comprehensive feature set that made it one of the most popular open source developer tools available in the market.

eCommerce web portal development project plan requires several prerequisites for effecting a long term success strategy and managing a high lead-sales converting online store. These portals need a reliable anytime-anywhere access in order to create a trustworthy rapport with their audience. This is when Magento comes into picture and provides some critical features (mentioned below) that have become cornerstone of a successful online store.


{Important components of an eCommerce web portal powered by Magento}


Magento supports Google Analytics and has its script integrated for monitoring the inbound traffic, visitor locations, hot keywords and business goal conversion metrics.

Catalog Management  

Amongst Magento’s gamut of features, its catalog management system is the pick of them all. This involves catalog and product browsing along with the crucial inventory management. Every eCommerce web portal needs a reliable catalog management suite that provides easy navigation, diverse filters, product reviews and comparison study, besides allocating different product attributes. Magento based eCommerce web portals offer all the above listed features, besides showing multiple product pictures and user reviews.

Customer Management

Magento web application provides a comprehensive customer management suite for eCommerce websites. This suite comprises handling customer accounts and customer service systems featuring order status history, newsletter subscription, shopping wishlist, automated email delivery, order tracking and customer details – contact, billing and shipping address.

Order Management

In order to make an eCommerce web portal development project plan successful and brand trustworthy among customers, orders should be managed in a way that customers feel secure about his money and transaction. Magento web application comprises predefined modules, such as order creation, invoice tracker, payment gateways and multiple shipping methods. Another important Magento feature is its order checkout module that supports private SSL security, customer account checkout and without account checkout options.

SEO and Internet Marketing

Magento’s script supports Google SiteMap and Analytics. This is why it has search engine optimization imbibed in its DNA. These eCommerce websites have fully integrated international design structure including different languages support and multiple currencies. For Internet Marketing and advertising, Magento web portals are replete with freebies, coupons, attractive discounts and other promotion schemes.

Website Management

Magento driveneCommerce portals support multiple languages and hence multiple geographic locations, besides controlling several websites simultaneously. Further, developers can choose from a vast number of Magento themes and templates for the website according to their brand narrative and marketing strategy.

So why Magento and not any other CMS for an eCommerce web portal?

Magento has been developed specifically for eCommerce shopping portals from ground zero, but still there are other prominent Content Management Systems (CMS) that are used in this trade. Let’s see a small comparison between them.

Magento and WordPress

There is no doubt that WordPress remains the most popular CMS at the moment and it offers many eCommerce plugins, but this platform was intended mostly for a blogging website. Magento on the other hand has inbred eCommerce components, flexibility, parallel modules, comprehensive catalog, order and customer management components, which easily makes it a better option over WordPress.


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Magento and Shopify

Shopify offers limited design templates and customization options for eCommerce web portals. It is developed in its own script called Liquid, and is better suited for small shopping websites that are required to be setup in a small timeframe. Magento has been developed as an open source web application, because of which it offers thousands of templates, plugins and extensions. Most web developers feel that Magento is the ideal CMS platform for a large scale eCommerce web portal due to its reliability, scalability and robustness.


 Source –

Magento and Xcart

Xcart based eCommerce websites are difficult to customize as they are code defined (PHP) and lack the scalability and easy to use framework offered by Magento.

 ninja fight

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Before designing an eCommerce web portal, one must be clear-cut regarding the brand image, hosting plan, promotion strategy, task plan and business goals. Choosing the right CMS depends on these goals and since every business or online venture evolves with time, the web portal development project plan needs to be premeditated for both present and future requirements. Magento is the preferred choice for eCommerce web portals due to its multiple payment engines and language support, user oriented shipping options, and payment gateways secured with a private SSL certificate. Because of these useful features, this open source web application is witnessing widespread acceptance for online commerce amid startups, small and medium sized businesses and large corporate.

Utkarsh Sahu works as an internet marketing expert and professional writer for IT Chimes during the day, and it is night when he loves to pen his thoughts about science, technology, cars or just about anything that gets his attention. He’s a music lover, languorous wordsmith with a wicked sense of humor and a serious case of kebab freak. He is an avid automobile fan and aspires to ride a Lamborghini Miura once down the French country side. He wants to stay an exuberant kid for the rest of his life, and believes in the Eat-Play-and-Love philosophy. He can be found tweeting on Twitter @UtkSahu

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