Microsoft mutely goes social with “So.cl”
While the world was busy reading into social networking giant Facebook’s IPO, Microsoft Corp, the American multinational better know for its software products was busy launching its student-oriented social networking website called So.cl (read Social) sans the fanfare and celebrations last weekend.
So.cl is deemed to be an expertimental website that integrates social networking, search and media sharing on a single platform. So.cl aims to promote learning. Experts and users believe that So.cl bears striking resemblance to Goolge Plus and presents a Pinterest-like pinboard. According to a T3 report So.cl debuted in December 2011 when it was initially launched in private beta in a few US colleges with a motive to help students share information for their personal educational research.
The new website which is now available for free public use, facilitates users to establish their connections with other people based on the subject of their research. For instance, you can search for a query, tag it on to your board and also check out what others found and tagged on related queries.
Microsoft expects “students to continue using products such as Facebook, Twitter, LinkedIn as well as Bing, Google and other search tools,” but they hope to “encourage students to re-imagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives,” reads a post on Microsoft’s So.cl
So.cl is Microsoft’s earnest effort to head towards an academic focused social network rather than maneuvering to dethrone the reigning social-network king Facebook. With So.cl the company intends to create a feasible stage for youngsters to share academically valuable and crucial information speedily and effortlessly.
So.cl is not just another social network cluttering the already congested online social networking space. It is significantly unique. Its motive is to bond students, from all across the globe, sharing common educational goals.
It will do everything within its capacity to promote itself and lure the huge student population. It might even assist students to create their own social tools, customized for their own communities. After all, So.cl is here to stay!