Microsoft Skype Deal: A great Business Merger
More than 170 million people globally use Skype on a regular basis for calls and chats for individual or business purposes. The biggest advantage for Microsoft is paying the amount of 8.5 billion for it and gaining existing active users already currently using Skype. We already know that Microsoft joined hands with Nokia for Windows to jointly create market-leading mobile products and services designed to offer consumers, operators and developer’s unrivalled choice and opportunity. Now Microsoft has the power to operate three features under one roof. It might be a plan or a long term goal for their business and the target market that Microsoft now targets. Business Researcher analysts predict the new name of Skype will be “MS Skype”. Some of the major changes predicted to take place include Integration of windows phone with Skype, with Share screen accessibly. Skype features integration with Bing (MS Search Engine), Cheap and easy conference calls by Skype, .Net Skype API and many more Features. But all these are yet to come, and customers are waiting to see what they will deliver. It also might be interesting for Google to know what Microsoft could be up to. Microsoft’s plans to acquire Skype for $8.5 billion give Microsoft the additional benefit of the 170 million users in Skype’s business and consumer services empire. They aim at creating a future which connects families and friends over huge distances through real-time applications. Microsoft believes that the Internet phone company’s biggest asset is its wide customer base. Microsoft might use this merging to integrate the potential power of Skype into all its products, like MSN Messenger. This incorporation of Skype into its products will definitely improve business. It will be a very useful product as the business users today use more and more real-time applications for their work. There may come a time in the future that Microsoft will charge for the usage of its premium services. Perhaps video conferencing will come with a price tag. Maybe multiplayer Xbox games will be conducted under a fee. Facebook might be aimed at next. Facebook and Microsoft both stand against Google, and maybe in the future the use of Skype would be pivotal in the merging of these two giants.