IT Chimes Blog

Research in Motion lowers Smartphone prices in India

April 2, 2012

BlackBerry maker Research in Motion lowered prices on its best selling handsets by up to 26 percent in a bid to grab a considerable share in the highly competitive Smartphone market in the country.

This price cut follows the earlier move by the Canadian company in which it slashed the price of its tablet PC PlayBook last December.

“RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices,” RIM India Managing Director Sunil Dutt told.

The move will help us tap a wider base of the large market that India is, he added.


The prices of four models Curve 8520, Torch 9860, Curve 9380 and Curve 9360 have been revised. While Curve 8520 has been reduced by 18 percent to Rs 8,999 from Rs 10,990, the price of Torch 9860 has been reduced by over 26 percent to Rs 21,990 from 29,990.

On the other hand selling price of the Curve 9380 and 9360 has been brought down to Rs 16,990 and Rs 18,990. These models were previously available for Rs 20,990 and Rs, 19,990 respectively.

According to Dutt these four handsets comprise a huge 60 percent of total sales of the company in Indian markets.

RIM stands at number three behind only Nokia and Samsung in the race in the smartphones segment within the country.

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