Web Design Checklist To Get Your Website And Business Goals Back On Track
You created masterpiece of a website for your internet based business that looks modern and is driven by high quality copywriting and high definition graphics. On the other hand, your business and analytics teams tell you that your site’s traffic wise performance isn’t exactly matching the expectations. Instead of reworking the design again, I advise you to check some common denominators that define whether your website is working in tune with your business goals or not. Check if the website’s inbound traffic tumbling down or if its bounce rate falls within tolerable limits?
Falling inbound traffic and unhealthy conversion can mean many things – people aren’t finding your website appealing (can be a hard fact to digest sometimes), content isn’t up to the mark, browsing experience is bad even though visually the site looks stunning, and other similar things. People bouncing off rapidly indicates that they didn’t find the thing they were looking for in the first place (100% bounce rate), while (50-75%) indicates they got confused with what was exactly shown to them. Therefore, in order to revamp your website without changing its code or design and make it to work in tandem with your business goals, let’s take a look at a checklist to find out where exactly things are going wrong.
Why Do You Need A Website?
If you have a website just for the sake of acquiring new customer leads, possessing an online address or just because everybody else has it, then I apologize for pointing out that you won’t probably understand web design and more importantly web designers. On the other hand, if your business goals with your website are providing better user experience to its visitors, initiate engagement with target audience, setting up a landmark online identity and acquiring powerful leads in the process, only then you mean real business.
Having an avant-garde website for your business helps you in standing out amid competition and leaving a memorable mark in the subconscious of your niche audience. Everybody owns a website, but only a handful are making the most out of it, in terms of developing business and effortlessly starting engagement on the back of a brilliant browsing and user experience.
Does It Say What It Is Supposed To Say?
Most websites are getting this wrong, which is the main reason behind too many people bouncing off. It is important to convey the right message to the right people. Since you can’t control the kind of people coming to your website, at least you can try to do what is in your control – message content (website content including titles, headers and key points).
It is imperative that you dispose of trivial items that may divert your site’s visitors. The came to you through some way or another, and now you must provide them what they desired. Say the main message in highlight (bold) and use pointers for telling your key selling points. Complement your selling idea with a relevant image and say a million words!
This author brilliantly related an athlete gearing up for the sprint with the importance of good load speed for a responsive website
Image source – WebDesignerDepot
Ask Yourself If You Would Like Your Website As A Visitor?
The idea is to start thinking from the user perspective, and believe me if you don’t do this, the scope of blunders gets wide and incomprehensible. For starters, you never know what sort of visitors can your site attract, which is why it is important to play it safe and easy!
Tone it down-
Is the user interface simple and neat?
Is the design in tune with your business?
Is the content easy to read (Work on font size and type)?
Is the color scheme easy on eyes?
Is the site compatible with mobile devices?
Is the contact page asking too many questions?
Is the home page too distracting with content overload?
The list can go on and on…
Opt for a mobile responsive website design
Ensure page load speed is within two to three seconds
Make sure visitors are greeted when they visit the website
No distractions should appear while browsing, such as ads, pop-ups
Font type and size selection should be user friendly, not design friendly
The web design allows seamless transfer from one page to another
Social media sharing buttons aren’t taking too much page space
Remove unnecessary content and trivial items from the page
UI/UX should be finalized after thorough A/B testing