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Case Study - Phoenix Nursing Institute

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Requirement Statement

Phoenix Nursing Institute is a healthcare educational institute. Their requirement was to build a simple yet professional corporate website which can be used for giving out information to prospective students, create brand recognition, build a healthy web presence and most important to get on-line enquiries. They wanted the website to be a Search Engine Optimization (SEO) compatible for the website to rank higher on different search engines.

Solution Offered

After understanding the complete requirements of the client, IT Chimes built the website incorporating aspects and demands of the client. The site was designed by us and was given a clean yet professional look and feel. The navigation has been kept simple for easy browsing by the users and easily reaches the section which they want to read through. The most important requirement that the client laid was to have the website made on SEO platform which would help the website to get high rankings on search engines such as Google, Yahoo, MSN etc. Thus the site has been made table less and no flash has been used. The complete website has been made using Div Tags and CSS for easy caching of the search engine crawlers, for it to be ranked higher in various search engines. The navigation and the interlinking of the anchor text have been used extremely intelligently in order to promote the website online.

Client Comment

“IT Chimes is a highly professional and technically sound company. They have delivered the desired product on required deadline which was very impressive. The right blend of their creative understanding and technical know how has enabled our business to have a powerful web presence.” Anil Ahir Business Head – Phoenix Nursing Institute
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