Once you have planned to build a website for your business, the first question you should ask yourself is whom do I actually need, a web designer or a website developer?
The answer is that a website developer is an absolute must. A web designer focuses more on the design whereas a website developer optimizes your website in various aspects including search engine optimization. So to make your business website more result focused you definitely need a web developer rather than a designer. And of course, a good web developer is also a good website designer.
Important tips for choosing the right web developer:
Nothing speaks louder than a good portfolio when you are searching for a good website developer. It is the first and foremost thing to be considered. A portfolio speaks about the knowledge and the experience the developer has acquired over the years.
Know your budget and get quotes from different web developers. Once you plan your business website, calculate how much you are prepared to spend on it. Remember, the pennies you spend for your website design and development should be a worthwhile investment. At the same time, there are few developers who are ready to take up your project for a considerably low budget. They actually download free web templates from the web and customize the colors and the content and give it back to you. This website is absolutely not going to work. You cannot compete with your competitors as the readily downloaded templates are not optimized for gaining the best results.
Website optimization for better search engine ranking: A good web developer with a handful of experience knows the way to tweak your website to give better results in search engines. There are few factors to be considered while designing a website in order to bring out better results through search engines. Tweaking websites while building them is like choosing the fastest mode of transport to reach your destination. The better it is built, the more results you get through search engines. Remember, it is easier and more effective to attract new customers through search engines, than by manually promoting the website and driving traffic.
Know your website’s statistics- Google analytics is a free tool offered by Google, to keep track of your website’s performance. Your web developer should set up an account for you, if not, you can ask him to do so. You can get a variety of information from Google analytics. Information like new visitors over returning visitors, geographical locations, etc are examples of valuable information which allows you to keep track of your website’s performance and to help optimize it.