Penguin – Panda Updates Google black and white animals !
Google has recently done an update on its search results and its all across the web. More google updates can be found out on its inside search blog. They have named this update as Penguin as per the news available on the web. Danny Sullivan one of the prominent persons in the SEO world spread the news around.
Black and white hat SEO has been in rounds where black and white are considered both techniques in some way or the other to work around or of against Google algorithm. I wonder if that is the sole reason for Google opting for these major updates and signifies them with the black/white animals. If they choose to go ahead with further updates should we expect Zebra, Orca, the White Tiger and may be everyone’s favorite skunk?
There are many more but whichever name Google uses they all cause a lot of problems for webmasters all over to re-strategize again. I believe some do help users in the long run but don’t believe the period to do so should be so quick when we had a release of an update in a year with loads of smaller / medium updates done.
These updates are somehow creating nuisance to a lot of webmasters who have been around and one of the examples of this being created is provided by Divya Fernando. A favorite example of search going bad is making money online and the example is clearly portrayed by Xristos Kostouros
I hope the next few updates on black and white make a relieving difference and make the changes appropriately with them and in time.